Consumer profile snapshot — grocery roles, category purchase rates & cooking engagement

Attitudes toward cooking — 16 statements rated on a 5-point agreement scale, grouped by theme. Bars show Top-2-Box agreement (Agree + Strongly Agree).

How often households cook for each situation — routine occasions per month, special occasions per year, and Ramadan incidence. Bars show average frequency.

Q4 — For each occasion, which specific dishes were served last time? Select an occasion to see its dish repertoire.

Which ready-made solution types were used, and — when not cooked at home — why. Aggregated across all dish × occasion combinations.

Q5 — The last time you had each dish during a given occasion, how was it prepared? Select an occasion to see its dishes.

Conversion from awareness to regular use across the five tracked brands. AlWalimah benchmarked against incumbents Maggi and Goody at every stage.

Q11 — Which brands are considered suitable for each occasion? The mental availability map: share linking each brand to each situation.

Q18 — For each characteristic, which brands describe it well? Share of respondents associating each attribute with each brand.

Q19 — Shown each brand asset, which brand comes to mind? Fame (named any brand) and uniqueness (share pointing to AlWalimah) per asset.

S10 — Where shoppers see, find, and perceive range for each brand on shelf. Presence, prominence, and portfolio across the retail environment.

Q24 — what would drive more usage; Q16 — what holds usage back. Triggers and friction side by side.

Where ready-made cooking aids are bought, and how shoppers trade off price against brand across sub-categories.

Why households use ready-made aids, what drives liquid-sauce choice specifically, usage frequency, and the flavor repertoire.